Tinder is launching the latest feature for all customers named Festival Mode that’ll enable users to put a badge on their profile that advertises the music festivals they’ll attend this summer season. The app will prompt customers to choose the Festival Mode card, which can give different users a heads-up that they’ll be at a competition and doubtlessly keen to meet.
Users will be able to choose amongst twelve festivals in both the US and UK akin to Governors Ball, Bonnaroo Music & Arts Festival, EDC Las Vegas, and Lovebox. Every festival choice will open up three weeks before the festival. The app will list down potential matches who are planning to attend the identical festival and can show individuals from around the globe who will be there — even when they’re outside a person’s location preferences.
Tinder says in its launch that it already observed Tinder downloads growing during festivals. App activity elevated as much as 300 times than usual during Bonnaroo last year, the corporate says. Along with the virtual feature, the corporate will even run a brand activation at specific festivals that’ll involve photo ops, also the chance to win VIP upgrades and goodies.
The product launch follows Tinder’s launch of Spring Break mode for its Tinder U prospects. That function benefitted similarly, in that students could choose the place they were planning to journey for spring break after which would obtain a badge on their profile. Ideally, people would use the occasion as an excuse to meet up in person.